See My Insomnia
A Tool to Visualize Your Insomnia
When you have insomnia, it can be difficult to articulate what you’re going through—and even more difficult for others to understand and give the support you need. The Insomnia Visualizer for Dayvigo was a tool to help people visualize their symptoms for their healthcare provider.
As Technical Director on this project, I worked with the account team to scope and sell our approach to bring this idea to life. As we moved into production, I led a small development team to build out the step by step questionnaire. For the dynamic video, I led the partnership with Imposium, a dynamic video rendering platform. Working with Imposium, our copywriter, and in-house editor, I helped keep the video outputs organized with the matrix of the curated answer outcomes.
To start the process, users stepped through 14 questions about their life, their sleep challenges, their stress levels, and other factors that could contribute to their insomnia.
After completing the questionnaire, the web application rendered a custom video based on the visitor's inputs. Each video and title were dynamic and would update to reflect the user's answers for each step, and into grammatically correct supers which even included the visitor's name.