Hoppy
An engaging way to teach Anheuser-Busch employees all about beer.
AB InBev wanted a unique way to rally their employees around beer and beer culture, beyond the standard corporate training tools that are most common, and usually forgettable. The solution Hoppy. This engaging, gameified learning experience educates ABI employees from around the world on the history, culture, and process of making and enjoying great beer, all while earning Beercoin and competing against their fellow coworkers.
Starting from Scratch.
I worked with Deutsch New York to bring Hoppy to life, from the prototype phase all the way through the pilot launch and beyond. I worked closely with Deutsch’s technical, UX, and creative teams, and was an integral shaping and producing the final product.
