Craft Your Perfect Bourbon
An interactive journey to teach you how to create your perfect bourbon.
Buffalo Trace is one of the oldest distilleries in the United States, and also one of the most progressive. With the skyrocketing interest in craft cocktails, the nation’s supply of bourbon is running low. Buffalo Trace saw a unique opportunity to promote knowledge and interest in their product without adding to the demand.
The Craft Your Perfect Bourbon experience walks visitors through all of the steps in the process of making the world’s finest bourbon through a highly interactive website, available on all devices. I worked closely with a layout developer to craft a framework that allowed for a high level of custom interactivity and animation, while also maintaining responsiveness. I also handled the CDN architecture and server-side generation of user-created recipe images to post to social media. A custom image sequencer was also written to allow the animated video transitions to work on mobile devices prior to iOS inline video support.
Bourbon fans could set their mash to achieve the flavor profile they desired.
The aging step determined how long each barrel aged on the chosen level of the warehouse.
At the end of the recipe creation, users were given a Buffalo Trace product that matched their preferences. They could download or share a custom branded recipe card to social media.
In 2017, the Craft Your Perfect Bourbon experience got an additional life has an interactive kiosk in the visitor center at the Buffalo Trace distillery in Frankfort, Kentucky.
In 2018, Buffalo Trace released the C.Y.P.B. Weller, a 'peoples' choice' bourbon created from the anonymously gathered user recipe choices.