Alfa Romeo x LA Auto Show

  • Alfa Romeo
  • Spinifex Group
  • On-site VR Experience
  • 2019
Alfa Romeo x LA Auto Show

A VR Experience for a new car reveal.

Alfa Romeo was debuting their new model, the Guilia at the LA Auto Show in November 2019. Harkening back to their Italian roots, a VR film was created in the spirit of the great renaissance sculptors. The user is taken to a sculptor's shop, where the master sculptor is chipping away at the marble to eventually reveal is new masterpiece—The Guilia.

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