ADEX 2023
An Immersive Trade Show Activation for Aerospace.
Korean Aerospace Industries (KAI) came to The Mill to come up with a show-stopping activation for the ADEX 2023 Trade Show in Seoul, South Korea. What came next was a true global collaboration between three of The Mill's studios in London, New York, and Seoul.
The final product was an interactive booth where visitors could play different demo sequences on an LED Wall, along with two robot arm-mounted displays, and a robot arm-mounted helicopter, with with the touch of a button on an iPad. The final delivery was a literal show stopper—stopping visitors in their tracks, and was a crowning display for KAI.
My Role
I led the technical development of the application in New York, which included the main video application, a socket server, and an iPad controller. I worked remotely with the team in Seoul to stay in sync on content structure and robotics integration as client feedback and changes took us through several iterations.
I then travelled to Seoul for two weeks for the final preparation and install, initially working with the team from our Seoul office, and then implementing the installation on site.
The case video shows the remote collaboration, development, and final delivery of the project.